Drake & His Hotline Bling are used to sell T-Mobile in Super Bowl Ad

Our cuddly turtle neck teddy Drake has allowed T-Mobile to leverage his “Hotline Bling” and cute cheesiness to help sell their cell service during the Super Bowl.

(Note: it costs around $5 Million to run a :30 spot during the Super Bowl this year. I wonder how much they paid Drizzy and for Hotline B’s licensing rights, cha ching!)

Source: Drake Stars in T-Mobile Super Bowl Ad | Special: Super Bowl – AdAge

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