Drake & His Hotline Bling are used to sell T-Mobile in Super Bowl Ad

Our cuddly turtle neck teddy Drake has allowed T-Mobile to leverage his “Hotline Bling” and cute cheesiness to help sell their cell service during the Super Bowl.

(Note: it costs around $5 Million to run a :30 spot during the Super Bowl this year. I wonder how much they paid Drizzy and for Hotline B’s licensing rights, cha ching!)

Source: Drake Stars in T-Mobile Super Bowl Ad | Special: Super Bowl – AdAge


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s