If you’re an event promoter or host and will be in LA April 4th – 5th, you should check out XLIVE 2017’s Data and Analytics Summit to learn more about how to leverage data and analytics for your next event. It’s taking place at the Paley Center for Media in Beverly Hills.
The Summit “will convene live event producers, sports executives, festivals, leading data and analytics executives, in addition to brands hosting their own corporate events and festivals under one roof to educate attendees on the latest technologies emerging at the forefront of event production.”
Speakers from companies like Netflix, AC Entertainment, Golden State Warriors and Warner Brothers Records will be dropping their knowledge on the topic. Data and analytics can seem like such a drag, but in all honesty, it’s becoming one of the most important drivers for ticket sales and fan engagement, if not the most important. Here are some of the topics that will be covered:
•Fanalytics – Data driven ticket sales strategies to monetize target audiences
•Follow the Money – Measuring the value of sponsorship activations through big data
•You Are What You Watch – How Netflix is changing the state of entertainment through data and analytics
•Unlocking the Future – Exploring the next generation in data discovery through emerging technology
•The Digital Age – How brands and event organizers can benefit from data collection partnerships in digital advertising
•Safety First – The use of data and analytics to secure live event venues in an insecure world
•The Social Stage – Why social media data offers the most revealing audience profiles
XLIVE is a community all about cultivating big ideas that make for extraordinary live events. You can learn more about and register for the event HERE. (The tickets aren’t cheap so hopefully you can find a brand or someone to sponsor you.) Either way, I hope to see you guys out there!
Thanks to the Confluence for sending over the info!